Ink announces toy deal for Masha

Ink has revealed details of a major Europe-wide toy deal for Russian animation Masha and the Bear, with Simba Dickie coming on board as master toy licensee.

Having established itself as one of the most popular shows in Russia, Masha and the Bear is now going global, and agreements are in place with major broadcasters across Europe and the rest of the world to screen this hilarious cartoon. Simba Dickie is set to develop a huge range that includes plush, construction, wooden toys, summer toys, wheeled toys and arts and crafts. The new deal covers Eastern Europe, GAS, Iberia, the Nordics, Benelux, France, Italy, and the UK, with product set to launch from Q1 2015.

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