Giochi Preziosi enjoys early success with Glimmies franchise

Giochi Preziosi’s licensing division is delighted to report a successful start to the licensing programme for its new property, Glimmies. Since the launch of the toy range in Europe earlier this year, excellent sales have been recorded while several categories have been confirmed as licensing partners for the UK.

The Glimmies toy line launched in early 2017 and a global retail sales value of €45 million euro has been estimated for its debut year with a total of 10 million pieces sold by the end of the year. Early 2017 also saw a licensing programme getting underway with Lisle Licensing being signed as the UK and Ireland licensing agent, and partners are now on board from across publishing, apparel and magazine sectors, which all begins in AW17 with the release of new merchandise.

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