Entries by Nathan Parks

Masha springs into The Entertainer!

Simba, The Entertainer and Animaccord team up for retail campaign Animaccord, the rights holder of the worldwide hit animated family show, Masha and the Bear, together with one of the largest UK toy retailers, The Entertainer, will partner together to carry out an exciting spring retail campaign, which will start on the March 22nd and […]

Nitro Circus Superstar Travis Pastrana To Attempt Three of Iconic Daredevil Evel Knievel’s Most Daring Motorcycle Stunts

History® And Nitro Circus Announce Three Hour Live Event ‘Evel Live’ Premiering Sunday, July 8 at 8pm Et As Part Of Network’s Second Annual Car Week Nitro Circus Superstar Travis Pastrana To Attempt Three of Iconic Daredevil Evel Knievel’s Most Daring Motorcycle Stunts Including the Ill-Fated Casear’s Palace Fountain Jump Knievel Never Landed 50 Years […]

SuperZings off to a flying start

Magic Box Toys International is celebrating the outstanding launch success of brand new collectible range SuperZings: Rivals of Kaboom following a strategic 360-degree communications campaign which resulted in sales of more than half a million units within the first four weeks. Focusing on activity which targeted parents and young children in the UK, the marketing […]

Lisle Licensing named as licensing agent for Smooshy Mushy™

Lisle Licensing has been named by OLO Industries, LLC, in partnership with RedwoodVentures, Ltd, as the European licensing agent for Smooshy Mushy™, the hugely successful squishable slow rise collectible line. Both will leverage the friend-inspired squish line, first introduced in Fall 2017, with its vast loyal consumer base. “Over 50 million YouTube fans love our […]

SuperZings joins forces with Lisle Licensing

Magic Box Toys International appoints Lisle Licensing as the UK & Eire Licensing Agent for its new collectable brand, SuperZings Hitting UK shelves this month, the SuperZings are everyday objects brought to life in a fun, comic ‘Hero vs Villain’ rivalry theme. Clad in iconic superhero capes and eyemasks, there are more than 80 multi-coloured […]

Giochi Preziosi enjoys early success with Glimmies franchise

Giochi Preziosi’s licensing division is delighted to report a successful start to the licensing programme for its new property, Glimmies. Since the launch of the toy range in Europe earlier this year, excellent sales have been recorded while several categories have been confirmed as licensing partners for the UK. The Glimmies toy line launched in […]

Flair lights up retail scene with collectables Glimmies

Designed to shine brightly in the dark, Flair believes its latest collectable brand Glimmies will be the next big brand on the market that will appeal to younger fans looking for their next collectable craze. It’s with ‘high hopes’ that Flair brings its latest collectables brand, in the form of Glimmies, to the toy scene. […]

New licensing partners in the UK & EIRE for Bagdasarian’s Alvinnn!!! and The Chipmunks™

The new-look Alvinnn! and the Chipmunks CG animation has welcomed a number of new licensees to its portfolio. Lisle Licensing has secured Igloo Books for publishing and Aykroyds and TDP for underwear, swimwear and nightwear. The all-new and already top-rated CG-animated show is green-lighted for four seasons, a total of 104 half-hour episodes, and is […]