Brand Licensing 2011 preview

Lisle International will be returning to Brand Licensing Europe this year, showing the prestigious property ZhuZhu Pets® at stand F050.

Worldwide phenomenon, ZhuZhu Pets®, has developed from the original hamster toys into a tailored licensing programme with a wealth of stunning merchandised product entering the market, and further opportunities continuing to develop for prospective licensees.

The Lisle International team will be at the show exhibiting ZhuZhu Pets®, which has the imminent release of a 72minute 3D CGI Movie ‘The Quest for Zhu’ to be released on DVD in 2011 through Universal Pictures, and a second movie set for 2012, ‘The Power of Zhu’.

Speaking of the opportunities at the show, Francesca Lisle from Lisle International commented:

“The opportunities at BLE are endless, exposing properties to the worldwide licensing industry and retail buyers, as well as providing an opportunity for our team to network with fellow industry specialists. The ZhuZhu Pets® licensing programme is a growing success and the release of the up and coming movies bring with them even more opportunities for development with further potential partners.”

For more information about the ZhuZhu Pets® licensing programme contact Francesca Lisle at Lisle International Licensing by emailing