Brand Licensing 2011 preview

Lisle International will be returning to Brand Licensing Europe this year, showing the prestigious property ZhuZhu Pets® at stand F050.

Worldwide phenomenon, ZhuZhu Pets®, has developed from the original hamster toys into a tailored licensing programme with a wealth of stunning merchandised product entering the market, and further opportunities continuing to develop for prospective licensees.

The Lisle International team will be at the show exhibiting ZhuZhu Pets®, which has the imminent release of a 72minute 3D CGI Movie ‘The Quest for Zhu’ to be released on DVD in 2011 through Universal Pictures, and a second movie set for 2012, ‘The Power of Zhu’.

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