Sambro snaps up Masha

Ink Global has announced that Sambro will produce Masha and the Bear merchandise for the UK market, after signing a deal brokered by Lisle International Licensing.

The hilarious animated hit chronicles the adventure of Masha – a lovable but endlessly inquisitive little girl – and her reluctant best friend, a circus bear whose love of the quiet life is repeatedly thwarted by Masha’s attentions. Ink Global represents the property globally in the broadcasting and licensing sectors, while Lisle International Licensing is the brand’s UK representative.

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Lisle appointed Masha & The Bear™ agent for UK!

Brand licensing agency Ink is delighted to announce that Lisle International has been appointed to lead the UK licence programme for European hot property Masha and The Bear™.

Masha and The Bear™ is already a successful enterprise across Europe, where the adventures of the cute seven year old little girl called Masha with her friend and reluctant caregiver The Bear is already a firm favourite. Played out in short episodes of award winning CGI, the storyline creates a hilarious sitcom that is adored by the core audience of 3 to 6 year olds and parents alike. The success of the shows has seen the creation of a licensing powerhouse with 40+ active licensees across Europe and over 400 Masha inspired products in the market place.

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