Lisle appointed Masha & The Bear™ agent for UK!

Brand licensing agency Ink is delighted to announce that Lisle International has been appointed to lead the UK licence programme for European hot property Masha and The Bear™.

Masha and The Bear™ is already a successful enterprise across Europe, where the adventures of the cute seven year old little girl called Masha with her friend and reluctant caregiver The Bear is already a firm favourite. Played out in short episodes of award winning CGI, the storyline creates a hilarious sitcom that is adored by the core audience of 3 to 6 year olds and parents alike. The success of the shows has seen the creation of a licensing powerhouse with 40+ active licensees across Europe and over 400 Masha inspired products in the market place.

With the TV series being successfully adapted for the UK, Masha and The Bear™ will become an inspired part of Lisle’s portfolio with the team ready to talk with prospective licensees wishing to capitalise on the unique qualities of this hilarious tale.

Speaking of the appointment Claus Tomming, director at Ink said:

“By appointing Lisle we have opened the books for UK partners to join and prosper from the Masha and The Bear™ license. The characters and storylines lend themselves to whole world of merchandise, from toys and gifts through to, confectionary. With Lisle on board we will be able to enjoy the comical duo across a breadth of platforms.”

Gayle Tarrant from Lisle added:

“We are delighted to be working so closely with Ink and Masha and The Bear™. The episodes that make up the TV series are truly inspirational, being funny and heart-warming at the same time. We believe that this property is perfect for all manner of sectors and look forward to speaking with prospective partners.”

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