LISLE LICENSING TO ELEVATE LUXURY LIFESTYLE BRAND PODDLE & BLONDE IN LICENSING

Poodle & Blonde, the British luxury interiors brand has signed with Lisle Licensing to take their business into a global licensing programme that builds upon their success as a wallpaper and fabric brand which ‘revives and modernises prints with stylish, nostalgic and timeless design to transform the spaces where we live, work and play’. 

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With a licensing programme focused on key categories for today’s consumers, the team at Lisle Licensing and creative duo Whinnie Williams and Kierra Campbell, who founded their business six years ago with a vision of delivering #stylishnostalgia and #futurevintage, are all savvy to the growing global homewares market which has seen year on year record highs following the global pandemic four years ago. Poodle & Blonde’s core categories have been focused on collections of high-quality wallpaper and fabrics, with colourways and designs that blend perfectly as ‘mix and match’ and including sustainability options wherever possible.

Over six years they have developed an enviable portfolio of UK and international corporate, brand and trade collaborations which include the likes of Soho House, VELUX, Mama Shelter Hotel Group, Grey Goose Vodka, COAT Paints, HADEN, The Breakfast Club and MADE.

Whinnie and Kierra comment on the appointment of Lisle Licensing, saying: “We wanted to create a brand that was a true reflection of our own sense of style, full of print and colour, bursting with creativity and cool.  We have achieved above and beyond our original expectations and believe now is the right time to launch bespoke licensed ranges which engage with today’s consumers and push the boundaries of conventional home furnishings. Building upon our flair for creating the WOW factor in interior trends we chose the team at Lisle because they understand where we’re at with creativity and pushing boundaries, as well as exploring and developing sustainable options where possible; that makes for an exciting licensing partnership.”

Lisle Licensing will bring to life Poodle & Blonde’s expansion dreams across homeware & accessories, tableware & kitchenware, luggage & bags, home furniture, fragrance, and textiles.

Becky Sherwood, Commercial & Retail Manager at Lisle Licensing adds:

“Poodle & Blonde have an extraordinary flair for #stylishnostalgia and #futurevintage, reimagining stylistic home décor of days gone by and bringing it bang up to date for today’s interior trends. We are thrilled they’ve partnered with us and look forward to expanding upon their original vision in consumer products.”

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