We’re pleased to announce we have secured the UK licensing rights to one of the country’s most sought-after aspirational lifestyle duo’s, Style Sisters.
In just two years the two long-term friends have shot to stardom and celebrity status with their fashion and interiors ‘know-how’, giving both interior and wardrobe advice that can transform the lives of their follower fan base and celebrities. The appointment of Lisle Licensing will enable the Style Sisters to engage with consumers who are not only inspired by their style, but also aspire to their way of life by being able to purchase the duo’s own portfolio of home and lifestyle products.
Collectively, Gemma Lilly and Charlotte Reddington have more than fifteen years’ experience in the fashion and interiors and since forming Style Sisters they have notched up an impressive, and highly engaged, social audience thanks to enviable lifestyle and fashion images in collaboration with some of the UK’s best-loved celebrities including Amanda Holden, Rochelle Humes, Stacy Solomon and Billie Faiers.
With more than 206,000 Instagram followers, and garnering an average two thousand more week on week, means the stunning ‘sisters’ reach an incredible 14.4 million page impressions per week.* Affiliate product promotions with the likes of Swyft Home and Attic Self Storage have been integral to growth and procuring their own brand awareness as a result of follower and hyperlink interactions.
With their popularity continuing to grow licensing is the natural next step for the enigmatic friends. Our team is focussing on building a Style Sisters’ lifestyle product range across furniture, home accessories, storage solutions, wallpaper/paints, candles and fragrance plus kitchenware and home textiles.
Commenting on their appointment Francesca Lisle, MD says:
“2020 has meant we’ve spent more time than ever in our homes which has reignited the home styling and DIY sector. The Style Sisters appeal to a broad range of ages with their enthusiastic passion for home styling and have a natural ability to engage with consumer tastes; we can’t wait to build a broad range of products that solidify their position as experts in their field.”
Commenting on the appointment of Lisle Licensing, Gemma Lilly & Charlotte Reddington said:
“We couldn’t be more excited about the next chapter of our journey, creating our own brand and products has always been the long-term vision and we couldn’t be happier to be working with Lisle so that they can help bring that vision to life.”
*data correct @October 2020
Francesca Lisle has been promoted to the position of Managing Director of Creative Product Solutions Ltd & its Lisle Licensing Division. Announcing this promotion, current MD Colin Lisle said: “Francesca has for all intents & purposes been managing the business on a day to day basis for about the last 18 months. Not only is […]
Getting 2020 started at the Toy Fair, London
We got our 10th anniversary year off to a start at the 2020 London Toy Fair.
As well as spotting our proudly presented Tetris games, School of Roars puzzles, and toys from the ever popular SuperZings, Francesca and the team bumped into a life-size Lampo and Milady from one of our Character Entertainment properties, 44 Cats.
We’re heading straight to the Spring Fair in Birmingham on the 4 Feb. Will we see you there?
Looking for a strategic approach to develop your Intellectual Property?
2010 marks 10 years of Lisle Licensing. That’s a decade of working closely with brands of all shapes, sizes, and categories including household names Tetris, Masha and the Bear, SuperZings, Shoot! and many more.
So here’s what Ten Years means to us in brief:
At Lisle, we are constantly researching and understanding the UK and European retail landscape in order to place each brand perfectly in the market. Our collaborative approach to relationships sees us working closely with both licensors and licensees – making us part of the team and the Licensing agent of choice for our loyal licensors.
Using the experience and expertise of our unique team, we formulate bespoke licensing strategies through key insights into relevant markets. Read more about the unique expertise of our team here
In a fast changing market, we are a nimble and proactive agent. Working with such a diverse set of properties means we are constantly keeping a close eye on how the market is shifting and changing. By grounding our strategies in this research, we find unique foresight into potential opportunities for our licensors.
This year, we’re thrilled to be heading to our usual Exhibitions to represent our properties:
- Hong Kong Toy Fairs
- Nuremberg Spielwarenmesse
- London Distoy
- Spring Fair UK
- Autumn Fair UK
- Ambiente Frankfurt
- Licensing Expo (Las Vegas)
- Brand Licensing Europe (London)
- Stationery Show (London)
- Chicago Housewares Show
If you’re interested in finding our more about how Lisle Licensing can work with you, get in touch
A week of back-to-back meetings with potential licensors and licensees saw our Managing Director and Brand Director Colin and Francesca making great new connections as well re-establishing connections with our European and global partners.
Our stand was situated in a prime spot, right next to household brand WWE and just round the corner from Playstation where our Properties were on proud display.
This year we featured, Tetris, MojiPops and SuperZings on full walls, with Masha and the Bear, 44 Cats, Shoot!, Studio Pets by Myrna, Nitro Circus and Andy Capp.
The collectable toy specialist has announced plans for a fourth series of SuperZings, hitting shelves 23rd August.
SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. Series 4 will see the introduction of 80+ new characters including rare and ultra-rare finds, with accessories and play sets adding new elements of gameplay to further evolve the world of SuperZings.
The eight new Blaster Jets vehicles (RRP £2) will take battle to the next level, as kids fire the weapon disc at an opponent to see who has the greatest superpower. Eight super-powered Mega Jets machines (RRP £4) are also available to collect. Kids can connect a Mega Jet to a Blaster Jet, press the launch button and knock out any enemies in the way.
The Starter Pack, priced at £5, contains three SuperZings, one exclusive metal Blaster Jet and an ultra-rare SuperZing, all housed in a special ultra-rare SuperZings bag. The £6 Danger Gang tins includes five exclusive Danger Gang Villains, while the Blister Blaster Jet pack (RRP £7) contains four SuperZings (one silver), a blaster slider and a blaster jet for quick fire action.
The toy range expansions for autumn/winter 2019 include the Kazoom Lab: Professor K Vs Engima, which sees the SuperZings fight for the Kazoom with battle weaponry and two exclusive characters, plus the Hero Monster Roller Truck. The truck, which comes complete with a built in blaster and two exclusive characters, lets SuperZings catch the Villains. Finally, the Power Tower playset allows SuperZings fans to propel their favourite character into the mouth of the tower. The set also comes with two exclusive characters.
The SuperZings range has exceeded expectations since launch at the beginning of 2018, with sales to date of over 11m units. Series 3 got off to an impressive start in February with sales up 125% on the Series 2 launch, driven by fans trying to find the new and elusive Mr King.
SuperZings Series 4 will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range.
Julia Cake of Magic Box Toys commented: “We’re really excited about the fourth series of SuperZings. It is an innovative brand that continues to grow at a rapid rate. We know we have created a really likeable concept with a hugely popular theme. Each new series sees its own point of difference, and we are developing a strong licensing range with Lisle Licensing which offers the opportunity for SuperZings to grow even further.”