Lisle appointed Masha & The Bear™ agent for UK!

Brand licensing agency Ink is delighted to announce that Lisle International has been appointed to lead the UK licence programme for European hot property Masha and The Bear™.

Masha and The Bear™ is already a successful enterprise across Europe, where the adventures of the cute seven year old little girl called Masha with her friend and reluctant caregiver The Bear is already a firm favourite. Played out in short episodes of award winning CGI, the storyline creates a hilarious sitcom that is adored by the core audience of 3 to 6 year olds and parents alike. The success of the shows has seen the creation of a licensing powerhouse with 40+ active licensees across Europe and over 400 Masha inspired products in the market place.

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Brand Licensing 2011 preview

Lisle International will be returning to Brand Licensing Europe this year, showing the prestigious property ZhuZhu Pets® at stand F050.

Worldwide phenomenon, ZhuZhu Pets®, has developed from the original hamster toys into a tailored licensing programme with a wealth of stunning merchandised product entering the market, and further opportunities continuing to develop for prospective licensees.

The Lisle International team will be at the show exhibiting ZhuZhu Pets®, which has the imminent release of a 72minute 3D CGI Movie ‘The Quest for Zhu’ to be released on DVD in 2011 through Universal Pictures, and a second movie set for 2012, ‘The Power of Zhu’.

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