Nitro Circus (www.nitrocircus.com), the world’s leading action sports entertainment brand, has partnered with fashion retailer Blue Inc to launch an exclusive fashion line in the UK & Eire.
The range will launch in stores this summer to coincide with the summer tour that is taking place across the country and will be supported with meet and greets at Blue Inc locations from some of the Nitro Circus athletes.
Peter Maule, Global Head of Licensing for Nitro Circus, “We are thrilled to partner with Blue Inc as we bring the Nitro Circus brand to UK retail for this first time. Blue Inc’s success in men’s, women’s and under 14’s fashion is a perfect fit for our fans.
Francesca Lisle-Grimshaw, Partner at Lisle International, the brokering agent, “We are delighted to be working with Blue Inc. Their core demographic fits perfectly with the Nitro Circus fanbase and we can’t wait to deliver a fashion forward apparel range – the first in the UK & Eire for this brand.
Jamie Bakehouse, Buying & Design Director at Blue Inc, “The synergies between our Blue Inc customer demographic and the ethos of Nitro Circus are fantastic. We are extremely excited about this summer’s tour of the UK and for this collaboration to kick off in style”
Nitro Circus is one of the only brands that can integrate consumer products into its diverse range of assets: original TV content, digital programming, athlete endorsements and integration into its global tour. With a live show packing stadiums worldwide, television programming that has aired in more than 60 countries, nearly six million Facebook Likes and over 100 million people viewing digital content each month, Nitro Circus is clearly engaged with fans on a massive scale. Add in a multi-year broadcast deal with NBC Sports Ventures and it is easy to see why Forbes magazine named Nitro Circus #22 on its 2015 list of America’s Most Promising Companies.
Now, Nitro Circus is entering the licensing arena full force as part of a comprehensive global consumer products strategy that will appeal to action sports enthusiasts and casual fans alike. It will feature both hard and soft goods, inclusive of headwear, apparel, sporting goods, toys, video games and more.