Planeta Junior Signs Lisle Licensing to become Milo’s UK licensing agent

Milo, the pre-school series co-produced by Planeta Junior and Fourth Wall is set to receive its UK premiere in Spring 2021

Barcelona & London, 16th February 2021:  Lisle Licensing, the licensing agent with over 50 years’ industry experience, signed a deal with Planeta Junior to promote and represent the pre-school property Milo in the UK & Ireland.

Milo the series is a co-production between Planeta Junior and emerging indie family producer Fourth Wall AnimationMilo will launch on UK screens in Spring 2021, via Channel 5’s Milkshake!

Through this partnership Milo joins Lisle Licensing’s exclusive portfolio, which includes major kids’ brands including: Gormiti, 44 Cats, Masha & the Bear and Superzings.

Milo is a warm, funny pre-school series made up of 52 X 11 minute episodes about an adventurous 5-year old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations, introducing little ones to a variety of professions. Milo’s world celebrates vocations such as Delivery Workers, Explorers; Nurses as well as Astronauts – every vocation is shown in a positive light so kids feel they can grow up to be anything they want to be!

Planeta Junior and their licensing agent Lisle Licensing are focusing on initial key categories including Toys, Publishing, apparel & dress up.

About Lisle Licensing

Lisle Licensing takes a strategic, innovative approach to brand management. With over 50 years of extensive market and category knowledge in multiple territories, Lisle Licensing possesses a unique combination of experience and youth, creating a fresh, innovative and proficient approach. The team delivers first class programs for its clients, managing all strategy development, product approvals and royalty reporting for some of the world’s biggest brands, including Masha & The Bear, Nitro Circus, Tetris® and more.

About Planeta Junior

Planeta Junior is a Grupo Planeta and De Agostini company, a European leader in creating and marketing family entertainment content and brands. Established over 20 years’ ago, Planeta Junior is present in the major European markets including Spain, Italy, France, Greece, Turkey and Eastern Europe. In every office, international teams specialise in content distribution, licensing and merchandising, retail and online activities to develop entertainment and lifestyle brands.

Planeta Junior develops and produces entertainment content with leading international content creation companies, including ZAG Animation, On Animation, SuperProd, Kotoc, Cottonwood, Studio 100, Animoka, Mobo, and SAMG. Planeta Junior productions include hits

like: Gormiti, Power Players, Milo, Superpigs, That’s Joey, Squish, Mutant Busters, Heidi and Maya the Bee, in addition to a powerful line-up of projects in development. Planeta Junior recently strengthened its alliance with ZAG Animation by taking a stake in the company’s shares and occupying a position on its board. It also continues to coproduce and position ZAG’s new original content in Europe.

About Fourth Wall

Fourth Wall is a publisher of children’s books, and producer of animated kids and family entertainment. The multi-award-winning company is based in the UK and has a growing international reputation for creating evergreen characters and compelling stories that transcend media boundaries. With a slate of exciting brands including The Boy Who Switched Off The Sun, Flora, Buxton and Bear, Ruby Rotten and the current productions of Milo and Superpigs, Fourth Wall aims to become a leading, internationally respected creator of innovative and exciting IP.