SuperZings are everyday objects brought to life in a comical hero vs. villain theme. There are more than 231 multi-coloured characters to collect, each with a matching rival.

Together they live in Kaboom City, in their own designated Team homebase. Regular characters are available in two different colour-themes with some in a Rare Silver or Super Rare Gold finishes. Plus, the ever elusive Ultra Rare character in each series. Each character has their own superpower and profile, uses collectible vehicles and to race, and attack their rivals.

Each SuperZings series is supported by a full 360 marketing campaign including TV, digital, Social Media, Influencer partnerships, PR and webisodes to introduce the characters and their rivals.

SuperZings are addictively collectable. From Blind bags containing one SuperZing, to larger series-relevant Blister Packs, to the extended toy range and Mission Packs, there are endless opportunities to create storylines and develop imaginative play.

With 2 Series launches per year and an estimated minimum RSV (Retail Sales Value) of £20 million (2020), it is an exciting time to get on board the SuperZing licencing program!

Interested in finding out more?

Contact Francesca on 01937 586 237 or