Licensing is the process in which the brand owner (Licensor) of an Intellectual Property (IP) grants another party (Licensee) the right to use the IP in conjunction with a product, service or promotion.
At Lisle International, we believe that for great brands to succeed, it is essential to have expert knowledge and market intelligence in all areas.
Lisle is the conduit that connects Licensors with Licensees. We seek to maximise an IPs potential in market by creating a customised brand and marketing programme. We work across relevant distribution channels and with major retailers to place brands in stores.
Our wide business contact base and research data in core sectors including the DVD market, allows us the ability to offer services both domestically in the United Kingdom and across the globe. We manage brands across different categories of licensing including: Character Entertainment; Lifestyle; Digital; Toys; Sport and Publishing.
The unique combination of experience and talent across Media, Entertainment, Product Distribution & Marketing, and Licensing means that together with our fresh creative energy, we are able to meet the demands of a constantly changing, ever evolving marketplace.