Lisle International, UK and Eire licensing Agent for Studio Pets by Myrna has confirmed two further licensees for the property as UK Greetings and Pyramid International join the growing list of merchandise partners.
Taking the love of animals to a new level, Studio Pets is a portfolio of artistic photography featuring popular pets that can be seen on products such as greeting cards, calendars, fashion accessories and more. This hugely creative brand is already widely available through many European territories and more recently, was subject to a worldwide deal with Claire’s for a whole portfolio of products that will heighten awareness on a global scale.
UK Greetings has signed a deal to create and distribute a wide range of greeting cards, gift bags and wrap products for the brand. West Yorkshire based, UK Greetings is the market leading, direct to retail publisher and producer of social expression products, and has strong routes to the consumer withmajor high street and grocery retailers plus independents. The company’s Studio Pets by Myrna line will be available later in 2015 and will join other prestigious properties published by UK Greetings.
Pyramid International will also create a Studio Pets by Myrna line of posters, print canvases, stationery- including notebooks & pencil cases, mugs, coasters, badges and key chains that will be available in the first half of this year. Pyramid, renowned in the gift industry, started as a UK business and is now a global concern with its group of international subsidiary’s that take art inspired gifts to a worldwide audience.
Francesca Lisle-Grimshaw, Partner, Lisle International commented:
“We are delighted to have UK Greetings and Pyramid as part of the Studio Pets by Myrna licensing programme. They are both sought after partners in the licensing industry and have enviable distribution channels that will create major awareness for the property plus lucrative sales opportunities. This property lends itself perfectly to this sector and has beautiful imagery and the cutest videos that are both stylish and artistic whilst creating an “ahhh” factor that particularly appeals to the buyer of this type of merchandise. What’s more the deals also complete a trio of related licensees with our previous signing of Moonpig for online greetings and gifts that will complement each other perfectly.”