SuperZings joins forces with Lisle Licensing

Magic Box Toys International appoints Lisle Licensing as the UK & Eire Licensing Agent for its new collectable brand, SuperZings

Hitting UK shelves this month, the SuperZings are everyday objects brought to life in a fun, comic ‘Hero vs Villain’ rivalry theme. Clad in iconic superhero capes and eyemasks, there are more than 80 multi-coloured characters to collect, each with a matching ‘rival’ which adds a fun new dimension to the collectible mechanic: unwrap a hero orange – ‘Mr C’ – and you’ll want to find his rival, ‘Jack the Juicer’! Discover an ice cube and you’ll need to find the hairdryer!

All living together in Kaboom City, there are 36 regular characters available in two different colour-themes, plus six Silver and two Gold ‘Rare’ and One Enigma ‘Super Rare’ SuperZing. The figures all have their own superpower and profile, use colourful collectible pocket-money-friendly Supercars to get around (eight to collect) and live in cool Hideouts (eight to collect) which can also be used to launch characters into the air.

Lisle Licensing’s Francesca Lisle comments:
“From the second we were introduced to SuperZings, we knew it was an extremely new and exciting toy line which would lend itself perfectly to licensed merchandise.

“With a large number of retailers already on board with the toy line, 2018 is set to be an exciting year for SuperZings and we can’t wait to introduce this brand to licensees and retailers. We are truly delighted to be working with Magic Box.

Ben Harper of Magic Box Toys adds:
“The colourful, comic-book-style world – Kaboom City – that we’ve created with the SuperZings offers an array of great licensing opportunities, so we’re delighted to be partnering with Lisle to ensure every avenue is explored. They have excellent experience in this space and we’re excited about what the future holds.”