Trinity Mirror signs Lisle International for Andy Capp

Lisle International Licensing is proud and excited to announce it has been chosen by Trinity Mirror plc. to deliver the UK merchandising programme for its iconic Daily Mirror cartoon strip character Andy Capp.

Andy Capp first appeared in the paper in 1957 and is one of the longest-running strips ever. Its particular brand of down to earth humour has amused and captivated countless readers on a daily basis since its creation by the legendary Reg Smythe.

The antics of Andy, his feisty wife Flo and a hilarious band of characters who share the frames are today followed by 200 million people worldwide – an audience spanning generations and one that is ever-increasing. The strip appears every day of the week in both the Mirror and it’s sister paper the Sunday Mirror and is also published in over 300 newspapers worldwide and followed by millions on the internet.

Speaking of Lisle International’s appointment and partner opportunities, partner Francesca Lisle said:

“Andy Capp is an institution and as well-known with the young adults of today as he is with the older generation who would have seen his cartoons in the 50s and 60s.”

“As an instantly recognisable character his unique humour will carry across many sectors of products such as posters, apparel, greetings and giftware and we see prospects for partners as being long term. With nearly 60 years under his belt, he represents a heritage property that also appeals to the modern day.”

Fergus McKenna, Head of Syndication & Licensing for Trinity Mirror added:

“We are looking forward to working with Lisle in taking Andy Capp to an even wider audience and in new ways.  Everyone probably knows their own Andy Capp and what could be better than a humorous gift inspired by the great man himself.”

“As Andy himself would say: “This calls for a drink… get em in, Chalkie.”

For more information about how to be involved email francescaL@lislelicensing.com