‘At Lisle Licensing, we believe that for great brands to succeed, it is essential to have expert knowledge and market intelligence in all areas.’
Licensing is the process in which the brand owner (Licensor) of an Intellectual Property (IP) grants another party (Licensee) the right to use the IP in conjunction with a product, service or promotion.
This is the technical principle of licensing. At Lisle we like to add a bit more heart. We work with great brands we believe in, getting fully submersed and then introducing our brands to a like-minded licensee. When both the licensor and the licensee are happy, we know that ultimately the customer will be too.
We create customised brand plans for the brands we work with, and specific marketing and activation plans for when a licensed merchandise range is ready to launch; ensuring we’re reaching all the relevant distribution channels and retailers, with the right product at the right time.
Our core market is the UK, but we’re just as comfortable working internationally, managing brands across many different categories of licensing and across the globe.
We then do a full, post-launch review compiling photos, social media commentary and SKU analysis, in conjunction with the licensee, ready for review with the brand.
Meet our team
Lisle Licensing as a business is now in our 11th year of operating, but we’re underpinned by decades of industry and retail experience. This gives us firm foundations and an abundance of relevant market context, which is essential to evolve and adapt in today’s fluid business arena.
Commercial & Retail Manager