News

New licensees for Pinocchio and Friends ahead of toy launch

Published on: 6th December 2022 Smiffys and Fashion UK are the latest licensees for Rainbow’s TV series Pinocchio and Friends, which has proved a big hit on CBeebies. Lisle Licensing, the UK licensing agent for Italian entertainment company Rainbow, has announced two new licensees for Pinocchio and Friends, the reimagined TV series by CEO Iginio Straffi, about

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Lisle Licensing to rep food influencer Lillie Farrow

Lisle Licensing has been appointed as the exclusive licensing agent for professional chef, mum of three and aspirational Instagram influencer Lillie Farrow. The agency will represent Lillie in developing her brand and bringing to life her connection with young families, parents and foodies who are inspired by healthy eating, family connectivity, and a lifestyle that empowers

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Tetris Lines up Licensing Agents as 40th Anniversary Approaches

The Tetris Company has revealed a number of changes to its worldwide network of licensing agents for the Tetris brand including new agent signings and renewals. The changes come as the company heads towards the 40th anniversary of the iconic video game brand in 2024. “We’re always looking to bring new partners on board who

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Rainbow confirms master toy partner for Pinocchio and Friends

By Samantha LovedayFebruary 15, 2022 Rainbow has secured a deal with Giochi Preziosi to become the master toy partner for its latest animation, Pinocchio and Friends. Giochi Preziosi will initially distribute the line in Italy, with a roll out strategy which will see action figures, dolls, play-sets and plush based on the show launching from

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DeAPlaneta Entertainment signs Lisle Licensing for Milo

Lisle Licensing, the licensing agent with over 50 years’ industry experience, signed a deal with DeAPlaneta Entertainment (previously known as Planeta Junior) to promote and represent the pre-school property Milo in the UK & Ireland.

Milo is produced by Fourth Wall in association with DeAPlaneta Entertainment. Fourth Wall is a multi-award-winning UK producer of animated kids and family entertainment and children’s book publisher. Milo launched on UK screens in Spring 2021 via Channel 5’s Milkshake!

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