Celebrating 10 Years

2010 marks 10 years of Lisle Licensing. That’s a decade of working closely with brands of all shapes, sizes, and categories including household names Tetris, Masha and the Bear, SuperZings, Shoot! and many more.

So here’s what Ten Years means to us in brief:

  • Teamwork
    At Lisle, we are constantly researching and understanding the UK and European retail landscape in order to place each brand perfectly in the market. Our collaborative approach to relationships sees us working closely with both licensors and licensees – making us part of the team and the Licensing agent of choice for our loyal licensors.
  • Expertise
    Using the experience and expertise of our unique team, we formulate bespoke licensing strategies through key insights into relevant markets. Read more about the unique expertise of our team here
  • Nimble
    In a fast changing market, we are a nimble and proactive agent. Working with such a diverse set of properties means we are constantly keeping a close eye on how the market is shifting and changing. By grounding our strategies in this research, we find unique foresight into potential opportunities for our licensors.

This year, we’re thrilled to be heading to our usual Exhibitions to represent our properties:

If you’re interested in finding our more about how Lisle Licensing can work with you, get in touch

Magic Box to launch SuperZings Series 4!

The collectable toy specialist has announced plans for a fourth series of SuperZings, hitting shelves 23rd August.

SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. Series 4 will see the introduction of 80+ new characters including rare and ultra-rare finds, with accessories and play sets adding new elements of gameplay to further evolve the world of SuperZings.

The eight new Blaster Jets vehicles (RRP £2) will take battle to the next level, as kids fire the weapon disc at an opponent to see who has the greatest superpower. Eight super-powered Mega Jets machines (RRP £4) are also available to collect. Kids can connect a Mega Jet to a Blaster Jet, press the launch button and knock out any enemies in the way.

The Starter Pack, priced at £5, contains three SuperZings, one exclusive metal Blaster Jet and an ultra-rare SuperZing, all housed in a special ultra-rare SuperZings bag. The £6 Danger Gang tins includes five exclusive Danger Gang Villains, while the Blister Blaster Jet pack (RRP £7) contains four SuperZings (one silver), a blaster slider and a blaster jet for quick fire action.

The toy range expansions for autumn/winter 2019 include the Kazoom Lab: Professor K Vs Engima, which sees the SuperZings fight for the Kazoom with battle weaponry and two exclusive characters, plus the Hero Monster Roller Truck. The truck, which comes complete with a built in blaster and two exclusive characters, lets SuperZings catch the Villains. Finally, the Power Tower playset allows SuperZings fans to propel their favourite character into the mouth of the tower. The set also comes with two exclusive characters.

The SuperZings range has exceeded expectations since launch at the beginning of 2018, with sales to date of over 11m units. Series 3 got off to an impressive start in February with sales up 125% on the Series 2 launch, driven by fans trying to find the new and elusive Mr King.

SuperZings Series 4 will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range.

Julia Cake of Magic Box Toys commented: “We’re really excited about the fourth series of SuperZings. It is an innovative brand that continues to grow at a rapid rate. We know we have created a really likeable concept with a hugely popular theme. Each new series sees its own point of difference, and we are developing a strong licensing range with Lisle Licensing which offers the opportunity for SuperZings to grow even further.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.







Ravensburger and Blues Clothing to Introduce New Tetris-Branded Products in 2019


LONDON, May 13, 2019 – Lisle Licensing, one of the UK’s leading brand licensing agencies, today announced the expansion of its product merchandising program for the iconic Tetris® brand, after securing new agreements with Ravensburger, the world-renowned puzzle and toy maker, and Blues Clothing, a leading provider of licensed apparel in Europe. Both companies join a growing worldwide roster of product manufacturers, who are introducing new Tetris-inspired merchandise and experiences, as the fan-favourite video game brand celebrates its 35th anniversary.


Ravensburger will introduce new puzzles themed after the popular video game across the UK and Ireland, starting in fall 2019. Blues Clothing will debut Tetris-branded nightwear and underwear for men, women and kids at its network of retail partners in fall 2019.


Both agreements were brokered by Lisle Licensing on behalf of The Tetris Company, Inc. These new licensees join a growing portfolio of product merchandising partners, which spans publishing, apparel, games, gift, footwear and accessories, that the company has secured licensing agreements for on behalf of the Tetris brand.


“From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director at Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris, and think their products will be a huge hit among consumers. Plus, there are more partnerships currently in discussion across a range of categories, which we’re really excited about.”


Companies that are interested in licensing opportunities with the Tetris brand in the UK, Channel Islands and Ireland, please contact Gayle Goldsmith at gayle@lislelicensing.com.


About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, Inc., is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.


Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).


About Lisle Licensing

Established in 2010, Lisle Licensing has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is responsible for delivering first class licensing programmes across Character Entertainment, Digital, Sport and Lifestyle.


With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle Licensing offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts.


Lisle Licensing’s strategic, innovative approach to brand management and development lends itself to delivering an all-around excellent service for its clients and partners.

All copyrights, trademarks, logos and brands are property of their respective owners.



Media Contact:

Carol Rogalski

Zebra Partners



Rainbow Chooses Lisle Licensing To Hit the UK with 44 Cats!

Rainbow – the global content company behind some of the world’s best-loved kids’ brands – has just announced a first-class partnership with Lisle Licensing. for the distribution of its brand new phenomenon 44 Cats across the UK.

After launching in November 2018 in Italy, 44 Cats debuted in UK on March 4th on Nick Jr. The all-cat property is already enjoying tremendous popularity throughout the world. The 52 x 13’ animated series is an explosive mix of music and cuteness that deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production for pre-schoolers. The show follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four adorable kittens who are part of a music band named The Buffycats – helping others and always finding creative solutions to everyday hitches.

The collaboration with Lisle Licensing adds to a number of agreements that put Rainbow’s hilarious brand in the spotlight, with excellent market response.

“We are delighted to be working with Rainbow on 44 Cats. It is exciting to see so many first class licensees already on board with the license, and we can’t wait to get to work. It will be a fantastic addition to our portfolio” says Francesca Lisle Licensing Director Lisle licensing .

Rainbow’s Head of CP Sales Matteo Olivetti also commented enthusiastically: “We are thrilled to be working with Lisle Licensing and look forward to bringing the enthralling energy of 44 Cats to the UK”.

Among the largest animation studios in Europe, Rainbow is an internationally renowned TV and movie producer that develops and distributes animated and live action series and films for kids and families. The global reception of Rainbow brands has translated into widespread licensing success across a multitude of categories – such as toys, videogames, publishing, apparel and food – across territories throughout the world and through market leading licensees in each category.

Lisle Licensing launches SuperZings licensing programme

– top-selling collectible brand expands into board games with John Adams Leisure,

and publishing with DJ Murphy –

Magic Box Toys, the collectible toy specialists behind GoGos Crazy Bones, Star Monsters, Zomlings and SuperZings, is excited to reveal initial details of its SuperZings licensing programme in partnership with Lisle Licensing. Two new board games will hit shelves this summer from John Adams Leisure, while March sees the launch of a brand new SuperZings magazine from publisher DJ Murphy.

“A licensing programme is a natural progression for SuperZings, which is currently the number 6 collectible brand in the UK (NPD) and number 5 in Spain,” comments Julia Cake, UK & Ireland Commercial Director, Magic Box Toys. “Series 3 launched earlier this month and sales are already up 130% compared to the launch of Series 2 last September, a statistic driven by tremendous retailer support as well as demand from children keen to find the Ultra Rare character – Mr King. The colourful, comic-book-style world we’ve created for SuperZings offers an array of great licensing opportunities and we’re delighted to be partnering with Lisle to ensure every avenue is explored. We’re excited to see the different ways in which children can now interact with the brand through games and publishing.”

Hitting shelves in June, John Adams is bringing SuperZings to life with the SuperZings Race to Rescue Pressmatic game. Players take turns to race around the board collecting SuperZings gang tokens and the first player to gain a complete set wins the game. Designed for 2-4 players, the pressmatic game is suitable from age 4 and contains a rare SuperZings character. In the SuperZings Battle Game, players pick a character and a battle power card to decide which battles to face from the double-sided game board. Taking turns to roll the dice to determine which battle power is being challenged, the winner of each contest progresses along the board. The first player to reach the centre and overcome Enigma wins the game to claim the rare SuperZings character!

In the first ever publishing deal for Magic Box, DJ Murphy will be launching a monthly SuperZings magazine. This fun-packed, interactive magazine will be full of adventures, activities and giveaways, plus every issue will come with two SuperZings characters. Issue one, which hits shelves in March, has already achieved strong listings.

Lisle Licensing’s Francesca Lisle also comments, “From the second we saw SuperZings, we knew it would lend itself well to a licensing programme. The games and magazine are just the beginning – with such a rapidly growing fanbase of young children who are so thoroughly engaged with the hero vs villain play pattern, we know there is plenty of opportunity to explore further ways of bringing the brand to life through licensing. This is a very interesting and innovative category in our industry and we are thrilled to be representing Magic Box.”

SuperZings are everyday objects brought to life in a fun, comic ‘Hero vs Villain’ rivalry theme. Clad in iconic superhero capes and eyemasks, there are more than 80 multi-coloured characters to collect, each with a matching ‘rival’.

The brand has put Magic Box firmly on the map with global expansion into 11 territories outside the UK. Significant marketing investment has been made to support each launch which includes the USA, Middle East, Russia, South America and Indonesia.

In addition to SuperZings Series 3, Magic Box is also gearing up for the introduction of their brand new IP – MojiPops – which taps into 2019’s popular toy trend promoting mindfulness in children.

MojiPops Series 1 is made up of everyday objects brought to life as unique, fun-loving characters with an array of colourful emotions based on popular emoticons. From an ice cream to a cactus, a television to a pillow, each 90p blind-bagged character has a removable double-sided face: flip it over to switch between emoticon-based expressions depicting a huge variety of sentiments, or even swap faces completely with another character in the collection! Children can switch their character’s mood from sleepy to happy, sad to cool, devilish to angelic – there are six different-coloured face pieces, each with two distinct emotions to alternate between. There are 90 different characters to collect, from the worlds of pets, home, nature, travel, music, food and sport, including six ultra-rare Glitter Moji Pops.


20171117 – Art Ninja by @JonCraig_Photos 07778606070

Lisle has been named as the Worldwide Licensing agent for Dot To Dot Productions hit property ART NINJA.

The UK’s top rating art show for 6-12 year olds is now in it’s 5th series for CBBC and ready to move into consumer products.

ART NINJA is based around the comical adventures of Ricky Martin and his ‘real’ friends and family, interwoven with exciting and unique art ideas to try at home. ART NINJA moves crafting away from pompoms and sticky back plastic and into the realms of street art, sculpture and awe inspiring big pictures, which are truly ground breaking!

Key categories being targeted are publishing, stationary, crafts and apparel.

Jo Killingley, Managing Director for Dot To Dot said:

We are delighted Lisle are on board to build a successful licensing programme for ART NINJA, our hugely popular art brand. We want to inspire a whole new generation to enjoy art and achieve their artistic potential.

Francesca Lisle, Director for Lisle said:

We are excited to be working with Jo and team on this fun and creative license. ART NINJA has proven it’s one of the most popular children’s shows on TV having been on air since 2015 and achieving fantastic ratings! We look forward to presenting this to both licensees and retailers, bringing children product to help promote creativity in the home.


As the Tetris® brand prepares for the brand’s monumental 35th anniversary in 2019, The Tetris Company today announced the expansion of its UK & Eire licensing programme with local agent Lisle Licensing.

Lisle Licensing is growing its licensing program for Tetris with new partners confirmed across games, apparel, publishing, footwear and promotions. The range in merchandise includes the award winning Tetris Dual tabletop game to a new brainteasing Puzzle Book which demonstrates the Tetris fan base’s  appetite for the brand.

“We have been really pleased with the ranges created for Tetris and the response so far from the UK market, and with further partnership discussions in progress, we are looking forward to more Tetris product creativity for fans in 2019.  We will be exhibiting Tetris at this year’s Brand Licensing Exhibition, stand M40, and the diary is filling up so prospective partners should get in touch soon to book an appointment,” said Gayle Goldsmith, Director of  Lisle Licensing.

“From their market knowledge to their ongoing potential partners outreach, Lisle Licensing has been a great partner to work with and has achieved impressive results in expanding presence with award-winning products for the Tetris brand in the UK and Ireland,” said Maya Rogers, President and CEO of Blue Planet Software, sole agent for the Tetris brand. “Therefore, we didn’t hesitate to renew our program with them and look forward to ongoing success with our continued partnership.”

Lisle Licensing Brokers Several New Deals for Smooshy Mushy® Brand in Europe

Lisle Licensing the EMEA master agent for Olo Industries and its partnership with Redwood Ventures has signed up several new licensees Including:

Aykroyds & sons and TDP will be launching a range of nightwear, underwear and swimwear.

IG Designs have signed up for greetings, gift-wrap and paper arts and crafts.

Bluesky Designs will be developing a unique range of stationery, bags and lunch wear.

Bandai will be extending its line to include an arts and craft line.

Bioworld International will be running a range of daywear both in the UK and France/Belgium.

Roy Lowe & Sons will launch a range of fabulous socks.

Further licensees will be announced at a later stage.

Shelly Owen founder and owner of Olo Industries said “we have a very strong online community with our huge #Smooshy Squad.  The brand has really evolved into a fully dimensional kids global brand and we’re super excited to see the Smooshy Mushy™ story unfold across all of these categories.”

In addition to a robust and highly sort after branded licensing programme, Olo Industries and Redwood Ventures will be supporting the brand expansion of Smooshy Mushy™ with short form animation in conjunction with Wild Brain.

Francesca Lisle of Lisle Licensing commented “We are delighted with how the L&M programme has started for Smooshy Mushy. The Squishy craze has taken the toy market by storm and Smooshy Mushy truly develops that play pattern with it’s strong themes continuing to develop the brand throughout the year and allowing children to dive further into the brand. Both of these elements ensures Smooshy Mushy can develop into extended product categories providing innovation & adding the squishy craze outside of toys!”


Lisle Licensing named as licensing agent for Smooshy Mushy™

Lisle Licensing has been named by OLO Industries, LLC, in partnership with RedwoodVentures, Ltd, as the European licensing agent for Smooshy Mushy™, the hugely successful squishable slow rise collectible line. Both will leverage the friend-inspired squish line, first introduced in Fall 2017, with its vast loyal consumer base.

“Over 50 million YouTube fans love our Smooshy Mushy brand and we have seen a huge community develop around our adorable slow rise line,” said Shelly Owen, Owner of OLO Industries. “We’re looking forward to building the Smooshy Mushy brand with consumers across numerous product categories, and we believe Lisle Licensing are the absolute best to make this happen.”

Andy Wiseman, CEO of RedwoodVentures, the manufacturer of the full Smooshy Mushy collectible line, said sales have been brisk since debuting in late October 2017. “Smooshy Mushy was a sell-out in 2017 when exclusively available at Walmart,” he said. “Demand has remained extremely strong in 2018 as the line expands to Toys R Us, Target, Michaels, Amazon and other retailers, in addition to dozens of key world markets.”

Lisle Licensing, who has managed brands across different categories of licensing since 2010, will customize a strategic brand and marketing program that supports the Smooshy Mushy trademark into additional categories in the United Kingdom and Europe.
For more information about Smooshy Mushy, visit: Smooshymushy.us.