Lisle Licensing has been named by OLO Industries, LLC, in partnership with RedwoodVentures, Ltd, as the European licensing agent for Smooshy Mushy™, the hugely successful squishable slow rise collectible line. Both will leverage the friend-inspired squish line, first introduced in Fall 2017, with its vast loyal consumer base.
“Over 50 million YouTube fans love our Smooshy Mushy brand and we have seen a huge community develop around our adorable slow rise line,” said Shelly Owen, Owner of OLO Industries. “We’re looking forward to building the Smooshy Mushy brand with consumers across numerous product categories, and we believe Lisle Licensing are the absolute best to make this happen.”
Andy Wiseman, CEO of RedwoodVentures, the manufacturer of the full Smooshy Mushy collectible line, said sales have been brisk since debuting in late October 2017. “Smooshy Mushy was a sell-out in 2017 when exclusively available at Walmart,” he said. “Demand has remained extremely strong in 2018 as the line expands to Toys R Us, Target, Michaels, Amazon and other retailers, in addition to dozens of key world markets.”
Lisle Licensing, who has managed brands across different categories of licensing since 2010, will customize a strategic brand and marketing program that supports the Smooshy Mushy trademark into additional categories in the United Kingdom and Europe.
For more information about Smooshy Mushy, visit: Smooshymushy.us.