Lisle Licensing Seals First Deals for Kate Smith Company
Lisle Licensing, the recently appointed sole UK licensing agent for US brand Kate Smith Company, has sealed three early deals for its client in the greetings card, online greetings, and calendar categories.
Kate Smith Company is a brand on a mission to make humans smile. Its origins started several years ago in the greetings card sector with its own ‘From Frank’ brand. Lisle Licensing has secured an agreement with Hallmark as master greetings partner which will see a comprehensive range of cards launch later this year.
Moonpig has also been appointed as the online greeting card partner and will offer a variety of the Kate Smith Company lines which have become so popular across the USA and Canada, but are particularly renowned for sending uplifting, happy, positive (& even cheesy!) vibes blended with its vibrant art design house-style. The range will also be extended in the coming months with designs that can be personalised to add that extra personal touch and make an even bigger impact.
Lastly, Carousel Calendars will launch 2022 dated calendars and diaries, allowing the Kate Smith company brand to walk you through your year with a smile on your face from the various themes available.
All three licensees were brokered by Lisle Licensing who have been delighted by the interest in Kate Smith Company’s brands in a relatively short period of time and demonstrate its strong potential to expand into other categories. Discussions are already taking place with gifting, stationery, and additional categories.
Francesca lisle, managing director at Lisle Licensing says:
“When we first set eyes upon Kate Smith Company and saw their success in the USA and Canada, we instinctively knew they had a fantastic future in the UK quite simply because of their humorous, cheeky and happy brand which will aspire to consumers here. We are thrilled that licensees agree with us, and to have got them off to a fantastic start in key categories and strong partners.”
Jen Stephenson, UK Head of Licensing adds:
“We’re delighted to be working with Kate Smith Company and so excited about our partnership. Kate is a wonderful designer, and we absolutely love her fun, funny, quirky and playful style. As soon as we saw her card designs they made us smile and we knew straight away her brand would be a perfect fit for Hallmark.”
Martin Rees-Davies, Product, Licensing Lead, at Carousel Calendars concludes:
“We are delighted to be working with Kate and her amazing designs and captions. With the year that we have all had I have no hesitation that the vibrant colours and designs will bring a much- needed smile to everyone’s face”.
About Kate Smith Company:
Kate Smith Company is here to help you be a force of good. Every product, piece of art and silly joke we create is meant to be shared — meant to give you a small, simple, and fun way to put joy into the life of another. We want to remind you how good it feels to you make another human happy. We want to show you it doesn’t take much. And we want to encourage you to do it every day.
Because we know one thing to be true — the simple act of making one human smile every day has ripple effects. Not only in your own life but the lives of those who see you do it. Your small act of kindness inspires others …which inspires other…which inspires others. And when people think about each other more the world becomes a kinder place — one cheesy pun, one silly joke, one greeting card at a time.
At Moonpig, we’re all about celebrating those heartfelt life moments. You know the ones we mean…the big birthdays, new arrivals, surprise engagements and the just becauses. Big or small, we love them all. And we’re so proud to be the ones helping you connect to the people you care about most.
With our ever-growing range of cards, thoughtful gifts and bright, beautiful bouquets, we’ve got just the thing to make their day. Combine this with top-notch tech and an app full of fun features, and it’s never been easier to send a card from the palm of your hand and share some love wherever you are.
About Lisle Licensing
Lisle Licensing takes a strategic, innovative approach to brand management. With over 50 years of extensive market and category knowledge in multiple territories, Lisle Licensing possesses a unique combination of experience and youth, creating a fresh, innovative and proficient approach. The team delivers first class programs for its clients, managing all strategy development, product approvals and royalty reporting for some of the world’s biggest brands, including Masha & The Bear, Nitro Circus, Tetris® and more.
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