At Lisle International, we believe that for great brands to succeed, it is essential to have expert knowledge and market intelligence in all areas.
Lisle is the conduit that connects Licensors with Licensees. We seek to maximise an IPs potential in the market by creating a customised brand and marketing programme. We work across relevant distribution channels and with major retailers to place brands in stores.
Our wide business contact base and research data in core sectors including the DVD market allows us the ability to offer services both domestically in the United Kingdom and across the globe. We manage brands across different categories of licensing including Character Entertainment, Lifestyle, Digital, Toys, Sport and Publishing.
The unique combination of experience and talent across Media, Entertainment, Product Distribution & Marketing, and Licensing means that together with our fresh creative energy, we are able to meet the demands of a constantly changing, ever evolving marketplace.
The process of gathering, analysing and interpreting information about a market, competition, product or service and about the past, present and potential customers for the product or service.
At Lisle, our internal research database is central to our decision making and the development of successful strategies. Utilising important data specifically from DVD, Media/Entertainment, and International Territories allows us to be more responsive to our partner’s needs and deliver well for the brand in every area of consideration.
Our service includes constant research and understanding of the UK and European retail landscape; Identifying and working with the best retailers for a particular brand; ongoing retail support through the process of presenting the brand to buyers, assisting with promotion mechanics and coordinating cross promotion opportunities, online activations & presence.