The process of gathering, analysing and interpreting information about a market, competition, product or service and about the past, present and potential customers for the product or service.

At Lisle, our internal research database is central to our decision making and the development of successful strategies.  Utilising important data specifically from DVD, Media/Entertainment, and International Territories allows us to be more responsive to our partner’s needs and deliver well for the brand in every area of consideration.