Dimensional Branding Group (DBG), the San Francisco based brand extension agency has announced today the appointment of Lisle International as the sub-agent in the UK and Eire for new App license, Temple Run.
Temple Run is a casual mobile game created by Imangi Studios that is now playable on all mobile platforms and has had incredible success since its launch of the classic Temple Run game in August 2011 with nearly 160 million downloads worldwide, 12 million of which from the UK alone . So popular is the game that a full licensing programme has been initiated in the USA with Dimensional Branding Group appointed as worldwide master agent and Lisle International responsible for deals in the UK and Eire.
John Leonhardt of Dimensional Branding Group commented:
“Temple Run has a passionate and growing global fan base. It was just named the # 2 bestselling global free game app in 2012 on the IOS platform (iphone). This performance makes the region ideal for the roll out of a great licensing programme. We are delighted to be partnering with Lisle International as they will bring their unique expertise and professionalism to the merchandising and we look forward to working together to drive the success of the brand in the UK.”
Gayle Tarrant, Partner, Lisle International, commented further:
“With great download figures and an ever increasing fan base, we know there is certainly demand for Temple Run merchandise. Apparel, games and comics have all proved popular in the U.S. and we look forward to engineering similarly successful deals in the UK.”
For more information on licencing opportunities for Temple Run in the UK and Eire contact GayleT@lislelicensing.com
About Dimensional Branding Group, LLC:
The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet among others), Temple Run, Horn, Hawken, Fight My Monster, Jenga, Skee-Ball, Chronicle Books, Urban Dictionary, Miniclip and its company owned titles (Gravity Guy, Fragger, 8 Ball Pool), Worst-Case Scenario & Bob’s Space Racers