Lisle Licensing is continuing to grow its portfolio, securing new representations with a brace of diverse brands.
First up, the company is on board as the exclusive UK and Ireland agency for Rainbow Group’s Pinocchio and friends.
The classic story has been reimagined into a CGI animated series which is due to premiere on CBeebies on 30 May in a prime afternoon weekly schedule slot at 4.40pm. Weekend repeats will air on Saturday and Sunday at 11am.
The Lisle team – pictured with Rainbow’s Matteo Olivetti, sales director, global consumer products and sales manager, Lorenzo Nobili – has already been busy securing partners including Fashion UK and Kennedy Publishing. A master toy partner is also due to be confirmed imminently.
In addition, Lisle will also be representing visionary artist, Lucia Heffernan.
A painter with a unique style, Lucia’s artistic universe
gives voice to human emotions through the gestures of tender and colourful dimension of animals (pictured right). Lucia has an extravagant, theatrical and often humorous artistic repertoire that viewers can relate to on an emotional level, thanks to her talent as a graphic designer and painter who straddles contemporary realism, technique and a sense of humour.
Lisle will be looking at categories including publishing homeware among others, while a successful collaboration with Pinko is already available.