LISLE LICENSING ADDS RAVENSBURGER AND BLUES CLOTHING TO TETRIS® UK PRODUCT MERCHANDISING PROGRAMME
Ravensburger and Blues Clothing to Introduce New Tetris-Branded Products in 2019
LONDON, May 13, 2019 – Lisle Licensing, one of the UK’s leading brand licensing agencies, today announced the expansion of its product merchandising program for the iconic Tetris® brand, after securing new agreements with Ravensburger, the world-renowned puzzle and toy maker, and Blues Clothing, a leading provider of licensed apparel in Europe. Both companies join a growing worldwide roster of product manufacturers, who are introducing new Tetris-inspired merchandise and experiences, as the fan-favourite video game brand celebrates its 35th anniversary.
Ravensburger will introduce new puzzles themed after the popular video game across the UK and Ireland, starting in fall 2019. Blues Clothing will debut Tetris-branded nightwear and underwear for men, women and kids at its network of retail partners in fall 2019.
Both agreements were brokered by Lisle Licensing on behalf of The Tetris Company, Inc. These new licensees join a growing portfolio of product merchandising partners, which spans publishing, apparel, games, gift, footwear and accessories, that the company has secured licensing agreements for on behalf of the Tetris brand.
“From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director at Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris, and think their products will be a huge hit among consumers. Plus, there are more partnerships currently in discussion across a range of categories, which we’re really excited about.”
Companies that are interested in licensing opportunities with the Tetris brand in the UK, Channel Islands and Ireland, please contact Gayle Goldsmith at gayle@lislelicensing.com.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, Inc., is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).
About Lisle Licensing
Established in 2010, Lisle Licensing has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is responsible for delivering first class licensing programmes across Character Entertainment, Digital, Sport and Lifestyle.
With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle Licensing offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts.
Lisle Licensing’s strategic, innovative approach to brand management and development lends itself to delivering an all-around excellent service for its clients and partners.
All copyrights, trademarks, logos and brands are property of their respective owners.
Media Contact:
Carol Rogalski
Zebra Partners
carol@zebrapartners.net
425-890-4747
Magic Box to launch SuperZings Series 4!
/0 Comments/in Superzings, Uncategorised /by Nathan ParksThe collectable toy specialist has announced plans for a fourth series of SuperZings, hitting shelves 23rd August.
SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. Series 4 will see the introduction of 80+ new characters including rare and ultra-rare finds, with accessories and play sets adding new elements of gameplay to further evolve the world of SuperZings.
The eight new Blaster Jets vehicles (RRP £2) will take battle to the next level, as kids fire the weapon disc at an opponent to see who has the greatest superpower. Eight super-powered Mega Jets machines (RRP £4) are also available to collect. Kids can connect a Mega Jet to a Blaster Jet, press the launch button and knock out any enemies in the way.
The Starter Pack, priced at £5, contains three SuperZings, one exclusive metal Blaster Jet and an ultra-rare SuperZing, all housed in a special ultra-rare SuperZings bag. The £6 Danger Gang tins includes five exclusive Danger Gang Villains, while the Blister Blaster Jet pack (RRP £7) contains four SuperZings (one silver), a blaster slider and a blaster jet for quick fire action.
The toy range expansions for autumn/winter 2019 include the Kazoom Lab: Professor K Vs Engima, which sees the SuperZings fight for the Kazoom with battle weaponry and two exclusive characters, plus the Hero Monster Roller Truck. The truck, which comes complete with a built in blaster and two exclusive characters, lets SuperZings catch the Villains. Finally, the Power Tower playset allows SuperZings fans to propel their favourite character into the mouth of the tower. The set also comes with two exclusive characters.
The SuperZings range has exceeded expectations since launch at the beginning of 2018, with sales to date of over 11m units. Series 3 got off to an impressive start in February with sales up 125% on the Series 2 launch, driven by fans trying to find the new and elusive Mr King.
SuperZings Series 4 will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range.
Julia Cake of Magic Box Toys commented: “We’re really excited about the fourth series of SuperZings. It is an innovative brand that continues to grow at a rapid rate. We know we have created a really likeable concept with a hugely popular theme. Each new series sees its own point of difference, and we are developing a strong licensing range with Lisle Licensing which offers the opportunity for SuperZings to grow even further.”
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LISLE LICENSING ADDS RAVENSBURGER AND BLUES CLOTHING TO TETRIS® UK PRODUCT MERCHANDISING PROGRAMME
/0 Comments/in Tetris, Uncategorised /by Nathan ParksLISLE LICENSING ADDS RAVENSBURGER AND BLUES CLOTHING TO TETRIS® UK PRODUCT MERCHANDISING PROGRAMME
Ravensburger and Blues Clothing to Introduce New Tetris-Branded Products in 2019
LONDON, May 13, 2019 – Lisle Licensing, one of the UK’s leading brand licensing agencies, today announced the expansion of its product merchandising program for the iconic Tetris® brand, after securing new agreements with Ravensburger, the world-renowned puzzle and toy maker, and Blues Clothing, a leading provider of licensed apparel in Europe. Both companies join a growing worldwide roster of product manufacturers, who are introducing new Tetris-inspired merchandise and experiences, as the fan-favourite video game brand celebrates its 35th anniversary.
Ravensburger will introduce new puzzles themed after the popular video game across the UK and Ireland, starting in fall 2019. Blues Clothing will debut Tetris-branded nightwear and underwear for men, women and kids at its network of retail partners in fall 2019.
Both agreements were brokered by Lisle Licensing on behalf of The Tetris Company, Inc. These new licensees join a growing portfolio of product merchandising partners, which spans publishing, apparel, games, gift, footwear and accessories, that the company has secured licensing agreements for on behalf of the Tetris brand.
“From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director at Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris, and think their products will be a huge hit among consumers. Plus, there are more partnerships currently in discussion across a range of categories, which we’re really excited about.”
Companies that are interested in licensing opportunities with the Tetris brand in the UK, Channel Islands and Ireland, please contact Gayle Goldsmith at gayle@lislelicensing.com.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now celebrating its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, Inc., is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).
About Lisle Licensing
Established in 2010, Lisle Licensing has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is responsible for delivering first class licensing programmes across Character Entertainment, Digital, Sport and Lifestyle.
With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle Licensing offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts.
Lisle Licensing’s strategic, innovative approach to brand management and development lends itself to delivering an all-around excellent service for its clients and partners.
All copyrights, trademarks, logos and brands are property of their respective owners.
Media Contact:
Carol Rogalski
Zebra Partners
carol@zebrapartners.net
425-890-4747
Rainbow Chooses Lisle Licensing To Hit the UK with 44 Cats!
/0 Comments/in 44 Cats, Uncategorised /by Nathan ParksRainbow – the global content company behind some of the world’s best-loved kids’ brands – has just announced a first-class partnership with Lisle Licensing. for the distribution of its brand new phenomenon 44 Cats across the UK.
After launching in November 2018 in Italy, 44 Cats debuted in UK on March 4th on Nick Jr. The all-cat property is already enjoying tremendous popularity throughout the world. The 52 x 13’ animated series is an explosive mix of music and cuteness that deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production for pre-schoolers. The show follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four adorable kittens who are part of a music band named The Buffycats – helping others and always finding creative solutions to everyday hitches.
The collaboration with Lisle Licensing adds to a number of agreements that put Rainbow’s hilarious brand in the spotlight, with excellent market response.
“We are delighted to be working with Rainbow on 44 Cats. It is exciting to see so many first class licensees already on board with the license, and we can’t wait to get to work. It will be a fantastic addition to our portfolio” says Francesca Lisle Licensing Director Lisle licensing .
Rainbow’s Head of CP Sales Matteo Olivetti also commented enthusiastically: “We are thrilled to be working with Lisle Licensing and look forward to bringing the enthralling energy of 44 Cats to the UK”.
Among the largest animation studios in Europe, Rainbow is an internationally renowned TV and movie producer that develops and distributes animated and live action series and films for kids and families. The global reception of Rainbow brands has translated into widespread licensing success across a multitude of categories – such as toys, videogames, publishing, apparel and food – across territories throughout the world and through market leading licensees in each category.
Lisle Licensing launches SuperZings licensing programme
/0 Comments/in Uncategorised /by Nathan Parks– top-selling collectible brand expands into board games with John Adams Leisure,
and publishing with DJ Murphy –
Magic Box Toys, the collectible toy specialists behind GoGos Crazy Bones, Star Monsters, Zomlings and SuperZings, is excited to reveal initial details of its SuperZings licensing programme in partnership with Lisle Licensing. Two new board games will hit shelves this summer from John Adams Leisure, while March sees the launch of a brand new SuperZings magazine from publisher DJ Murphy.
“A licensing programme is a natural progression for SuperZings, which is currently the number 6 collectible brand in the UK (NPD) and number 5 in Spain,” comments Julia Cake, UK & Ireland Commercial Director, Magic Box Toys. “Series 3 launched earlier this month and sales are already up 130% compared to the launch of Series 2 last September, a statistic driven by tremendous retailer support as well as demand from children keen to find the Ultra Rare character – Mr King. The colourful, comic-book-style world we’ve created for SuperZings offers an array of great licensing opportunities and we’re delighted to be partnering with Lisle to ensure every avenue is explored. We’re excited to see the different ways in which children can now interact with the brand through games and publishing.”
Hitting shelves in June, John Adams is bringing SuperZings to life with the SuperZings Race to Rescue Pressmatic game. Players take turns to race around the board collecting SuperZings gang tokens and the first player to gain a complete set wins the game. Designed for 2-4 players, the pressmatic game is suitable from age 4 and contains a rare SuperZings character. In the SuperZings Battle Game, players pick a character and a battle power card to decide which battles to face from the double-sided game board. Taking turns to roll the dice to determine which battle power is being challenged, the winner of each contest progresses along the board. The first player to reach the centre and overcome Enigma wins the game to claim the rare SuperZings character!
In the first ever publishing deal for Magic Box, DJ Murphy will be launching a monthly SuperZings magazine. This fun-packed, interactive magazine will be full of adventures, activities and giveaways, plus every issue will come with two SuperZings characters. Issue one, which hits shelves in March, has already achieved strong listings.
Lisle Licensing’s Francesca Lisle also comments, “From the second we saw SuperZings, we knew it would lend itself well to a licensing programme. The games and magazine are just the beginning – with such a rapidly growing fanbase of young children who are so thoroughly engaged with the hero vs villain play pattern, we know there is plenty of opportunity to explore further ways of bringing the brand to life through licensing. This is a very interesting and innovative category in our industry and we are thrilled to be representing Magic Box.”
SuperZings are everyday objects brought to life in a fun, comic ‘Hero vs Villain’ rivalry theme. Clad in iconic superhero capes and eyemasks, there are more than 80 multi-coloured characters to collect, each with a matching ‘rival’.
The brand has put Magic Box firmly on the map with global expansion into 11 territories outside the UK. Significant marketing investment has been made to support each launch which includes the USA, Middle East, Russia, South America and Indonesia.
In addition to SuperZings Series 3, Magic Box is also gearing up for the introduction of their brand new IP – MojiPops – which taps into 2019’s popular toy trend promoting mindfulness in children.
DOT TO DOT PRODUCTIONS NAMES LISLE AS WORLDWIDE LICENSING AGENT FOR THEIR POPULAR CRAFTING BRAND ART NINJA
/0 Comments/in Uncategorised /by Nathan Parks20171117 – Art Ninja by @JonCraig_Photos 07778606070
Lisle has been named as the Worldwide Licensing agent for Dot To Dot Productions hit property ART NINJA.
The UK’s top rating art show for 6-12 year olds is now in it’s 5th series for CBBC and ready to move into consumer products.
ART NINJA is based around the comical adventures of Ricky Martin and his ‘real’ friends and family, interwoven with exciting and unique art ideas to try at home. ART NINJA moves crafting away from pompoms and sticky back plastic and into the realms of street art, sculpture and awe inspiring big pictures, which are truly ground breaking!
Key categories being targeted are publishing, stationary, crafts and apparel.
Jo Killingley, Managing Director for Dot To Dot said:
We are delighted Lisle are on board to build a successful licensing programme for ART NINJA, our hugely popular art brand. We want to inspire a whole new generation to enjoy art and achieve their artistic potential.
Francesca Lisle, Director for Lisle said:
We are excited to be working with Jo and team on this fun and creative license. ART NINJA has proven it’s one of the most popular children’s shows on TV having been on air since 2015 and achieving fantastic ratings! We look forward to presenting this to both licensees and retailers, bringing children product to help promote creativity in the home.
TETRIS® BRAND EXPANDS UK LICENSING PROGRAMME WITH LISLE LICENSING
/0 Comments/in Uncategorised /by Nathan ParksAs the Tetris® brand prepares for the brand’s monumental 35th anniversary in 2019, The Tetris Company today announced the expansion of its UK & Eire licensing programme with local agent Lisle Licensing.
Lisle Licensing is growing its licensing program for Tetris with new partners confirmed across games, apparel, publishing, footwear and promotions. The range in merchandise includes the award winning Tetris Dual tabletop game to a new brainteasing Puzzle Book which demonstrates the Tetris fan base’s appetite for the brand.
“We have been really pleased with the ranges created for Tetris and the response so far from the UK market, and with further partnership discussions in progress, we are looking forward to more Tetris product creativity for fans in 2019. We will be exhibiting Tetris at this year’s Brand Licensing Exhibition, stand M40, and the diary is filling up so prospective partners should get in touch soon to book an appointment,” said Gayle Goldsmith, Director of Lisle Licensing.
“From their market knowledge to their ongoing potential partners outreach, Lisle Licensing has been a great partner to work with and has achieved impressive results in expanding presence with award-winning products for the Tetris brand in the UK and Ireland,” said Maya Rogers, President and CEO of Blue Planet Software, sole agent for the Tetris brand. “Therefore, we didn’t hesitate to renew our program with them and look forward to ongoing success with our continued partnership.”
Lisle Licensing Brokers Several New Deals for Smooshy Mushy® Brand in Europe
/0 Comments/in Uncategorised /by Nathan ParksAykroyds & sons and TDP will be launching a range of nightwear, underwear and swimwear.
IG Designs have signed up for greetings, gift-wrap and paper arts and crafts.
Bluesky Designs will be developing a unique range of stationery, bags and lunch wear.
Bandai will be extending its line to include an arts and craft line.
Bioworld International will be running a range of daywear both in the UK and France/Belgium.
Roy Lowe & Sons will launch a range of fabulous socks.
Further licensees will be announced at a later stage.
Shelly Owen founder and owner of Olo Industries said “we have a very strong online community with our huge #Smooshy Squad. The brand has really evolved into a fully dimensional kids global brand and we’re super excited to see the Smooshy Mushy™ story unfold across all of these categories.”
In addition to a robust and highly sort after branded licensing programme, Olo Industries and Redwood Ventures will be supporting the brand expansion of Smooshy Mushy™ with short form animation in conjunction with Wild Brain.
Francesca Lisle of Lisle Licensing commented “We are delighted with how the L&M programme has started for Smooshy Mushy. The Squishy craze has taken the toy market by storm and Smooshy Mushy truly develops that play pattern with it’s strong themes continuing to develop the brand throughout the year and allowing children to dive further into the brand. Both of these elements ensures Smooshy Mushy can develop into extended product categories providing innovation & adding the squishy craze outside of toys!”
Masha springs into The Entertainer!
/in Masha & The Bear™ /by Nathan ParksSimba, The Entertainer and Animaccord team up for retail campaign
Animaccord, the rights holder of the worldwide hit animated family show, Masha and the Bear, together with one of the largest UK toy retailers, The Entertainer, will partner together to carry out an exciting spring retail campaign, which will start on the March 22nd and to the April 25th During the campaign, The Entertainer’s shops will be set up with the fabulous branded Masha and the Bear’s POS displays, featuring the hilarious characters creating a fun environment, which will be supported by interactive Meet & Greet events with the Masha costume character allowing children to meet their favourite mischievous hero.
The campaign will also feature various online activities such as social media contests with prizes from Animaccord partner, Simba Smoby Toys. The previous joint campaign with The Entertainer, which ran in Autumn of last year, almost tripled the sales of Masha and the Bear toys from the Simba Dickie Group in the EMEA region.
Lianne Barber, Senior Marketing and Licensing Manager of The Entertainer: “The Entertainer is pleased to have the opportunity to focus on Masha and The Bear again for a four week campaign. Last time the results more than exceeded our expectations and we look forward to seeing similar results for this campaign” Richard Belford, Sales Director of Simba Smoby Toys adds: “The Entertainer has been a key retail partner and supporter of the Masha and The Bear toys range since launch in 2016 and is a real destination for Masha fans.
This two part joint campaign will really create a sense of retail-theatre at Entertainer stores, which will drive sell through of the toys and new lines in Q4 2018. Masha and the Bear is proving to be a big hit in the UK on Sony Pictures Television Networks’ pre-school channel, Tiny Pop (Freeview 207, Sky 617, Freesat 605 and Virgin 737).
The show debuted on Tiny Pop last December and is now a top-rating show, with viewing figure growing steadily. The show airs each weekday at 07:00 and 17:00, and at weekends at 07:00, 11:30 and 17:30. Netflix, Cartoonito and Boomerang also show Masha and the Bear in the UK.
Nitro Circus Superstar Travis Pastrana To Attempt Three of Iconic Daredevil Evel Knievel’s Most Daring Motorcycle Stunts
/in Nitro Circus /by Nathan ParksHistory® And Nitro Circus Announce Three Hour Live Event ‘Evel Live’ Premiering Sunday, July 8 at 8pm Et As Part Of Network’s Second Annual Car Week
Nitro Circus Superstar Travis Pastrana To Attempt Three of Iconic Daredevil Evel Knievel’s Most Daring Motorcycle Stunts Including the Ill-Fated Casear’s Palace Fountain Jump Knievel Never Landed 50 Years Ago
New York, NY – March 15, 2018 – HISTORY announces “Evel Live,” an unprecedented three-hour live event created in partnership with Nitro Circus Media Productions, premiering Sunday, July 8 at 8PM ET as part of the network’s second annual car week. During “Evel Live” American professional motorsports icon Travis Pastrana will honor legendary daredevil Evel Knievel by attempting three of his most dangerous feats in Las Vegas, Nevada, all while riding a modern day recreation inspired by the motorcycle Knievel used. These include: breaking Knievel’s record jump over 50 cars, another record-breaking jump over 14 full size buses, and aiming to make history as the first person to successfully jump the Caesar’s Palace fountain on a bike similar to the one Knievel used 50 years ago – an attempt that ended with a crash that left him grasping for life. If Pastrana rides away from all three, he will be the only person to successfully beat two of Knievel’s distance records and land a jump over the fountain on a v-twin motorcycle. All of this will happen in the span of just three hours, and HISTORY will capture every exhilarating, nerve-wracking moment live.
“’Evel Live’ is a passion project we have been working on for a long time now with Travis,” said Andy Edwards, President of Nitro Circus. “We are so excited for viewers to see this thrilling event live on HISTORY as the centerpiece of car week.”
Alongside the three epic jumps will be live interviews with Knievel and Pastrana family members, archival footage of the history behind Knievel’s many daring jumps, and expert analysis. Evel Knievel was the world’s first iconic daredevil. Spanning a career of 15 years that saw 75 spectacular motorcycle jumps – and a few harrowing accidents – Knievel created a legacy that inspired generations and left audiences in awe of his audacious feats. Fast forward to the present day and Pastrana has stepped into Knievel’s shoes as America’s modern-day daredevil. Inspired by his predecessor, Pastrana was the first person ever to land a double backflip on a motorcycle and now leads Nitro Circus’ team of skilled athletes and adrenaline-charged thrill-seekers, which for 15 years have thrilled millions worldwide with their daring exploits.
“Evel Live” is produced by Nitro Circus Media Productions. Trip Taylor and Dave Mateus are executive producers for Nitro Circus Media Productions. Zachary Behr, Sean Boyle and Mary Donahue are executive producers for HISTORY.
About HISTORY®
HISTORY®, now reaching more than 96 million homes, is the leading destination for award-winning series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network’s all-original programming slate features a roster of signature series including The Curse of Oak Island, Forged in Fire, Alone, Pawn Stars, American Pickers, as well as the hit drama series Vikings and SIX. The HISTORY website is located at history.com. Follow us on Twitter at twitter.com/history and Facebook at facebook.com/history. For more press information and photography, please visit us at http://press.aenetworks.com.
About Nitro Circus
Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit nitrocircus.com.
SuperZings off to a flying start
/in Superzings /by Nathan ParksMagic Box Toys International is celebrating the outstanding launch success of brand new collectible range SuperZings: Rivals of Kaboom following a strategic 360-degree communications campaign which resulted in sales of more than half a million units within the first four weeks.
Focusing on activity which targeted parents and young children in the UK, the marketing strategy incorporated activity across Magic Box’s social media channels, TV advertising, a bespoke “Show & Tell Superheroes” initiative for 200 UK primary schools, a two-week take-over of popular mum-hub UKMums.tv, blogger engagement, a Twitter Party, a news generation poll resulting in over 200 pieces of media coverage, plus extensive sampling programmes around the UK.
The primary school initiative – SuperZings Show & Tell Super Heroes – was designed for Year One classes specifically to turn the popular “Show & Tell” classroom moment into a much bigger and more engaging experience for five- and six-year olds across the UK. An initial wave of 200 schools received a free pack containing an expert guide for teachers to get the most out of children using Show & Tell, as well as posters, stickers, a specially-created SuperZings Show & Tell Superhero cape and eye mask as well as 20,000 blind bags for children to take home.
In addition, Magic Box went ‘back to school’ and spent the day with children filming a ‘kids say the funniest things’-style video series for use on social media, UKMums.tv and YouTube. The series saw children answer questions such as “Who’s your real-life superhero?” and “If you had a superpower, what would it be?”, with some hilarious responses. The video series has already been viewed more than 25,000 times on Magic Box’s Facebook page alone.
To align the brand with parents and to generate talking points around the launch, a news generation poll of children aged 4-6 years and their parents investigated their opinions on real-life superheroes – enabling extensive media coverage of the themes associated with SuperZings. The news story generated a reach of over 1 million as well as over 200 pieces of coverage including Mail Online and The Huffington Post.
The two-week take-over of UKMums.tv included SuperZings homepage graphics and dedicated page content such as SuperZings Webisodes, 12 blogger reviews, competitions and social media exposure which led to a reach of over 1.3 million. In the second week of the site take-over, Magic Box hosted an hour-long Twitter Party led by five top parenting bloggers in partnership with SuperZings’ retailer, The Entertainer. The Party engaged almost 200 contributors and achieved 3.6 million impressions during the hour. The combined social media activity has seen follower numbers surge across all Magic Box’s channels, has successfully raised awareness of the new collection and has driven sales at retail.
Children have also been getting their hands on SuperZings through extensive sampling within Gulliver’s theme parks and various soft play centres across the country. As well as receiving a SuperZings blind bag with each children’s ticket purchase, Gulliver’s is also including SuperZings in their birthday party goody bags.
Working with key children’s media, Magic Box also embarked on a cover-mounting exercise with titles such as Toxic, Kraze and Busy Time combined with activity pages and competitions. In addition, TV Advertising ran throughout the period across all terrestrial and satellite kids channels achieving over 1250 TVRs.
Commenting on the campaign, Ben Harper of Magic Box Toys said, “We are thrilled by the positive impact the launch has had for SuperZings. Working closely with Playtime PR, our objective was to get SuperZings out there in the hands of parents and children in meaningful and engaging ways, so that we could ultimately create devoted collectors. This was crucial in generating the buzz around launch and the campaign has generated engaging, interactive and exciting content which can be used across multiple media platforms.”