Lisle Licensing has been appointed as the exclusive licensing agent for professional chef, mum of three and aspirational Instagram influencer Lillie Farrow.
The agency will represent Lillie in developing her brand and bringing to life her connection with young families, parents and foodies who are inspired by healthy eating, family connectivity, and a lifestyle that empowers strong physical and mental health.
Lillie started her career as a chef, and won the acclaimed Young Chef Award in 2011. However, as a mum to three young children, with a career and domestic responsibilities, she found it hard to combine a healthy personal lifestyle alongside feeding three young children. She joined Slimming World to lose weight and, having lost five and a half stone, started a blog to share her renewed love of cooking alongside her personal viewpoint on life as a mum.
Today Lillie has a following of more than 92k Instagram followers (increasing week on week), a website that delivers strong brand engagement, and partnerships that include the likes of Fujifilm, Tesco Food, Pyrex, Green & Black’s, and Osmo modern learning. Most recently she was a key partner in a live ‘Cooking and Lifestyle Show’ by Finish, alongside Bake Off star Manon Lagreve.
The appointment of Lisle Licensing sees Lillie embarking on a new journey, born from the blog which gave her a much-needed lifeline, and a vision to encourage her followers to “eat what you love, and look after your mind and body”.
Lisle’s initial licensing focus will be centred on publishing, which will aspire to Lillie’s loyal fan base, as well as kitchen tools for parents and children to use alongside one another, and healthy meal kits for babies, toddlers and families devised to make mealtimes fun and easy.
Francesca Lisle, MD at Lisle Licensing, says: “As a new mum myself, Lillie was someone that I could follow and take guidance from in areas I knew so little about and honestly found so daunting. Feeding your child with no experience is such a big thing, and you constantly worry if you are feeding them the right types of food, plus ensuring the rest of the family is fed.
“Lillie is so personable and down to earth, providing simple advice which resonated so well with me, I just knew there was a great opportunity for her to help new parents with her approachable style. We are already having so much fun with Lillie and her brand and can’t wait to share it with the wider market.”
Lillie adds: “I am so excited to be working with Lisle Licensing creating my own brand and product line. It has been a dream of mine to get more families and people cooking and I can’t wait to see my ideas and vision come to life.”