Smitten was created when Kate Ferdinand was struggling with her then 3-year-old and his big emotions around hers & her husband’s busy schedule. It was in these moments, and after lots of research Kate decided to create Smitten.
A brand that is designed to assist parents in communicating with their children in a playful and engaging way, helping kids feel understood, supported & able to navigate their emotions and understand family routines.
/ Social Following
With over 1.4 Million followers on Instagram and over 150K followers on Twitter, Kate’s audience is strongest in the 25-34 demographic with 51% followed by 25.3% in the 35-44 age range.
Kate has been praised by her audience for sharing her honest and authentic experiences of life with a complicated family.
Target Categories
- Homeware
- Stationary
- Toys & Games